Top 10 Best Whitening Toothpaste Brands in the UK

Maintaining a radiant smile in the UK can be challenging, especially with daily indulgences like tea, coffee, and red wine. Fortunately, the market offers a plethora of whitening toothpaste brands designed to combat surface stains and enhance your smile. We’ve curated a list of the top 10 whitening toothpaste brands available in the UK for 2025, based on expert reviews, ingredient efficacy, and user feedback.

​

1. Colgate Max White Ultimate Radiance

Colgate’s Max White Ultimate Radiance is renowned for its ability to reverse up to 15 years of stains, thanks to its advanced formula containing hydrogen peroxide. It’s enamel-safe and provides noticeable whitening results within weeks. ​

Key Features:

• Active Ingredient: Hydrogen Peroxide

• Benefits: Deep stain removal, enamel protection

• Price: Approximately £10 for 75ml​

2. Oral-B 3D White Luxe Perfection

Oral-B’s 3D White Luxe Perfection offers a dual-action formula that removes up to 100% of surface stains and prevents future discoloration. Its micro-polishing agents ensure a glossy finish. ​

Key Features:

• Active Ingredients: Sodium Fluoride, Silica

• Benefits: Surface stain removal, enamel protection

• Price: Approximately £6 for 75ml​

3. Sensodyne Pronamel Gentle Whitening

Ideal for those with sensitive teeth, Sensodyne Pronamel Gentle Whitening not only whitens but also strengthens enamel and protects against acid erosion. ​

Key Features:

• Active Ingredients: Potassium Nitrate, Sodium Fluoride

• Benefits: Enamel strengthening, sensitivity relief

• Price: Approximately £5.99 for 75ml​

4. Arm & Hammer Advance White Extreme Whitening

Leveraging the natural cleaning power of baking soda, Arm & Hammer’s Advance White Extreme Whitening gently removes stains and neutralizes acids that cause enamel erosion. ​

Key Features:

• Active Ingredients: Baking Soda, Peroxide

• Benefits: Natural stain removal, enamel protection

• Price: Approximately £2.33 for 75ml​

5. Pearl Drops Strong Polished White

Pearl Drops’ Strong Polished White toothpaste offers a low-abrasion formula that claims to whiten teeth up to four shades in three weeks. It’s designed to strengthen enamel and prevent cavities. ​

Key Features:

• Active Ingredients: Liquid Calcium, Fluoride

• Benefits: Enamel strengthening, cavity prevention

• Price: Approximately £7 for 75ml​

6. Marvis Whitening Mint Toothpaste

Marvis combines luxury with efficacy. Its Whitening Mint Toothpaste not only freshens breath but also gently removes stains, promoting natural whitening over time. ​

Key Features:

• Active Ingredients: Fluoride, Silica

• Benefits: Fresh breath, gentle stain removal

• Price: Approximately £9 for 85ml​

7. iWhite Supreme Whitening Toothpaste

iWhite’s Supreme Whitening Toothpaste is designed to improve the appearance of both surface and deeper stains while strengthening and remineralizing teeth. ​

Key Features:

• Active Ingredients: Hydroxyapatite, Fluoride

• Benefits: Deep stain removal, enamel remineralization

• Price: Approximately £9.95 for 75ml​

8. Colgate Max White Expert Complete

This toothpaste from Colgate offers advanced stain removal technology, helping to prevent future stains while being safe for daily use. 

Key Features:

• Active Ingredients: Hydrogen Peroxide, Fluoride

• Benefits: Advanced stain removal, daily use safety

• Price: Approximately £15 for 90ml​

9. Biomed Superwhite Coconut Toothpaste

Biomed’s Superwhite Coconut Toothpaste is 99% natural, containing papain and bromelain enzymes for effective stain removal, along with coconut oil for gum health. ​

Key Features:

• Active Ingredients: Papain, Bromelain, Coconut Oil

• Benefits: Natural whitening, gum health

• Price: Approximately £9.95 for 100g​

10. Rapid White Daily Whitening Toothpaste

Rapid White’s Daily Whitening Toothpaste promises fast-acting, long-lasting whitening by actively removing stubborn stains from coffee, tea, red wine, and smoking. ​

Key Features:

• Active Ingredients: Fluoride, Polyphosphates

• Benefits: Quick stain removal, enamel protection

• Price: Approximately £10 for 100ml