How TikTok Seller Boosted Sales by Custom Whitening Kits
The Challenge: Standing Out in a Crowded Market
Sasha, a TikTok influencer with 350k followers in the beauty niche, wanted to expand her product line beyond makeup. She noticed rising demand for at-home teeth whitening solutions but faced two hurdles:
Generic Products: Existing whitening kits lacked unique branding, making it hard to compete.